02-00770
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02-00770
Click on image to view high resolution
02-00770
Click on image to view high resolution
02-00770
Click on image to view high resolution
02-00770
Click on image to view high resolution

BespinGlobal

[Brand Identity]

Client

BespinGlobal, Seoul

Design

Daylight Design, San Francisco

Code Design

David Lee

Design Direction

June-Hyeong Lee

Photography

Young-Soo Kim

Team Lead

Daniel Kim

The most important thematic aspect for BespinGlobal´s branding development is the concept of a “dynamically generated cloud symbol” that responds uniquely to variable conditions and environments. Rather than a single symbol for a cloud, this dynamic element of the brand identity serves as both a visual and a symbolic anchor for a flexible, ever-changing service environment. Furthermore, the invisible process of a bit of data being transferred to the cloud is expressed visually by using a single dot and a bold, solid arrow. This creates a sense of credibility and stability by emphasising the brand´s core competence in expert cloud management platforms and services.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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