02-01021
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02-01021
Click on image to view high resolution
02-01021
Click on image to view high resolution

C plus Pediatric Clinic

[Brand Identity]

University

National Yunlin University of Science and Technology, Douliou City, Yunlin County

Design

Kai-Ting Hsu, Jia-Zhen Wu, Hui-Chen Tseng, National Yunlin _University of _Science and Technology

Supervising Professor

Tsen-Yao Chang

This brand identity for a paediatric clinic creates a friendly image which makes children laugh and, at the same time, promotes their cooperation with the doctors. The design is reduced to only a few colours – mainly yellow, white and blue. Cheerful looking emoticons, which, for example, are used for the notices, appeal directly to children. Pop-up books explain clinical treatment methods in a cheerful way which is easily understandable.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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