02-01527
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02-01527
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02-01527
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02-01527
Click on image to view high resolution
02-01527
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Co-Creation! Camp

[Brand Identity]

Client

Recruit Lifestyle Co., Ltd., Tokyo

Design

Recruit Communications Co., Ltd., Tokyo Number8 Creative Inc., Tokyo

Art Direction

Kei Sato

Creative Direction

Takahiro Nagahama

Design Team

Haruma Yonekawa, Ryo Shimomura, Moe Uchimura, Yasuhiro Tamura, Daisuke Yano

Production

Ai Sanda

Typography

Junko Igarashi, TAKI Corporation, Tokyo

Japan faces unprecedented social issues such as a low birthrate, an ageing population and the depopulation of the region. This is the background of the logo design and branding for the event “Co-Creation! Camp”, in which people talk about local revitalisation for the future. The target group are the people involved in the Japanese tourism industry. The various colours of the brand design symbolise individual wishes. The imagery emphasises networking as well as diverse future perspectives. The event produced many ideas and resulted in more than 100 projects.

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