Brand Strategy

Orange Mission 15//20

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Orange Mission 15//20 is an internal campaign of ING-DiBa, one of the largest retail banks in Germany, intended to captivate and inspire the staff for the company’s future “ThinkForward” strategy. The campaign is animated by the main characters Inga, Ingo and Leo, who make the access to the strategy and the values communicated therein more tangible and personable. Each message is conveyed in a fairly bold and frank manner, encouraging the employees to actively get involved in order to stay a step ahead in both, life and business.

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