[Brand Identity, Key Visual]
700bike (Beijing) Technology Development Co., Ltd., Beijing
Dongdao Creative Branding Group, Beijing
700bike is an information platform, which vividly illustrates brands and trends of the new generation of bicycles. It also aspires to bring new perspectives to cyclists. The figure 700 was turned into the time concept “7:00”, because in Chinese the pronunciation of “seven o’clock” is phonetically similar to the meaning of origin or starting point. Based on this, the logotype implies that 700bike is the start of a new bicycle culture in China. Representing the beginning of a new story about bicycles, the logo combines the colon with the time association.