02-02201
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02-02201
Click on image to view high resolution
02-02201
Click on image to view high resolution
02-02201
Click on image to view high resolution

Danish Design Award: Celebrating Design

[Brand Identity, Visual Identity]

Client

Dansk Design Center, Copenhagen Design Denmark, Copenhagen

Design

Kontrapunkt Group A/S, Copenhagen

Creative Direction

Kim Meyer Andersen, Bo Linnemann

Graphic Design

Rasmus Lund Mathisen, Rasmus Hylgaard Schønning, Britt Engelhardt Gundersen, Nille Halding

Project Management

Esther Barfred


The visual identity for Danish Design Award captures both tradition and innovation in a recognisable font. This unique typography is based on the functionalistic aesthetics of Danish design pioneer Knud V. Engelhardt. It consists of uppercase letters which have been designed in three weights to highlight the solemn award ceremony. Together with the simple black and white graphic style, the typeface gives this award a strong voice to promote the power of design. It has been applied to everything from website to posters and promotion-al materials as well as the trophy itself, which is made of ash wood with its surface covered with gold leaf.

You want to submit your projects to the Red Dot Design Award? Please enter here.

This project can be found in the
International Yearbook Communication Design 2016/2017.

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