02-02228
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02-02228
Click on image to view high resolution
02-02228
Click on image to view high resolution
02-02228
Click on image to view high resolution

HATO Restaurants

[Brand Design]

Client

Good Restaurants Company AG, Zurich

Design

allink AG, Zurich

Creative Direction

David Zangger

Graphic Design

Davide Rossetto, Martina Kellenberger

Interior Design

Sandro E. Büeler, Atelier Estimo AG, Zurich

Project Management

Dr. Wolf Wagschal, WW Worldwide Hospitality GmbH, Zurich

The HATO restaurant has devoted itself to fine Asian cuisine, offering its guests in Zurich and St. Moritz exotic creations of the highest quality. An opulent looking brand design, including the naming and a unique visual language, was developed on the basis of straight lines in order to market the restaurant. The overall impression is characterised by a playful use of the individual design elements. The red logo resembles a wax seal, the delicate lines of which are continued in the motif design. The brand design has not only been attractively implemented in the stationery, but also in the design of the interior and of the house sake label.

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