02-02321
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02-02321
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02-02321
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02-02321
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02-02321
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L’EAUNDRY Fragrance Laundry Detergent

[Brand Design]

Client

T.D.G. Vertriebs GmbH & Co. KG, Hamburg

Design

KOREFE, Hamburg Kolle Rebbe GmbH, Hamburg

Chief Creative Officer

Stefan Kolle

Creative Direction/Product Design

Christian Doering

Photography

Imke Jansen

Production

Martin Lühe

Project Management

Jana Bier

Retouch Artist

Tommy Szewczuk

Text

Lorenz Ritter

L´EAUNDRY is a luxury fragrance laundry detergent, launched in 2014. Due to its success, the range was extended to include other scented products in 2016 and it was decided to give the brand its own visual identity, which spans from products to stationery. The visual identity is based on the shape of the bottle, including its black cap, which created the first visual representation of the brand. The result is a consistent, strong and unique visual brand identity.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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