02-02377
Click on image to view high resolution
02-02377
Click on image to view high resolution
02-02377
Click on image to view high resolution
02-02377
Click on image to view high resolution

AND GO.

[Brand Concept]

Client

AND GO., Dreieich

Design

hauser lacour kommunikationsgestaltung gmbh, Frankfurt/Main

Art Direction

Felix Kopp, Roxana Raschidi, Hannah Rindfleisch

Creative Direction

Kristina Schmidt

Strategy

Georg Bertsch

Text

Michael Häußler

The task was to create a unique identity for the launch of a new low-budget brand in the industry sector of toilet facility solutions. An unusual name, which includes the brand promise and quickly communicates its unique selling proposition, was developed. In order to establish a strong image, the bold word mark characterises the suitable corporate design, which authentically communicates its claim: “EASY. EFFICIENT. AND GO”. The comprehensive identity concept includes the name, a modular claim-system, pictorial language, layout, and illustrative style.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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