02-02985
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02-02985
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02-02985
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02-02985
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02-02985
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Morioka Shoten Bookstore

[Brand Design]

Client

Morioka Shoten, Tokyo

Design

takram design engineering, Tokyo

Art Direction

Kotaro Yamaguchi, takram design engineering

Creative Direction

Yoshiyuki Morioka, Morioka Shoten Kotaro Watanabe, takram design engineering Tomoya Yoshida, AZ Holdings, Tokyo

Investor

Toyama Masamichi, Smiles Co., Ltd., Tokyo


Morioka Shoten is a tiny bookstore in Tokyo. As its slogan “A Single Room with a Single Book” describes, the bookshop sells only one book; more precisely, multiple copies of a single title that changes weekly, with a small, book-inspired art exhibition on the walls. Its minimalist attitude and well-curated shows attract visitors from across the globe. The branding director created a logo stating the address and the slogan to express the importance of a physical venue in the era of digital reading. The brand design is characterised by effective colour contrasts.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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