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Sarmae Farm

[Brand Design]


Doolbob, Social Enterprise, Seoul


the ZIDDA, Seoul

Creative Direction

Youjin Lee

Graphic Design

Youjin Lee, Seulki Oh, Younog Kim

Strategic Planning

Seulki Oh

The upmarket look of the brand design of these ginseng products from South Korea conveys high quality standards and uses storytelling to establish the brand’s image. The story of the Sarmae farm tells about the company’s founder, who went back to his home town, leaving behind his life in the city. His promise to grow ginseng using natural farming practices was motivated by the mission of keeping the environment clean. With the ginseng roots being clearly visible on the product packaging, the design concept delivers the entire farming experience to the customers and highlights the value of natural farming.

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This project can be found in the
International Yearbook Communication Design 2016/2017.