02-03752
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02-03752
Click on image to view high resolution
02-03752
Click on image to view high resolution
02-03752
Click on image to view high resolution

Selfish Club

[Brand Design]

Client

Igor Diakonov, Selfish Club, Kiylov

Design

Ginger Brand, Kyiv

3D Production

Yuri Meshalkin

Creative Direction

Sergiy Minyuk

Graphic Design

Sergiy Minyuk, Anastasiia Sotsenko

Project Management

Eugenia Dneprova

Selfish Club is a fishing club in the country which additionally offers high quality food and accommodation. The club has been positioned as a prestigious haven for a male community. The target was to design a logo that included a visual communication system as well as to develop the further promotion of the club. The logo, two crossed metal fishhooks, conveys an impression of strength to represent the pro-ject’s main idea of a strong community. Calm dark colours resemble water surfaces and fish scales. Light colours of a sandy shore and wood were added to the palette for natural contrast.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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