02-04022
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02-04022
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02-04022
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02-04022
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02-04022
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Airport Heroes

[Brand Promotion]

Client

Tokyo International Air, Terminal Corporation, Tokyo, Japan

Design

Interbrand Japan, Tokyo, Japan

Creative Direction

William Woduschegg

Graphic Design

Yosuke Azuma, Takahiro Inada

Photography

Akihiro Ito

Project Management

Kazuo Suguro


This pack of game cards for Haneda Airport in Tokyo, Japan, was created to unify and motivate the airport’s 6,500 employees. Aimed at communicating that every single airport employee is a hero and part of a team, the staff members were photographed in their typical work attire and the images were placed against coloured backgrounds to emphasise the individual characters and their humanity. The swap cards created in this way are meant to invite employees to interact and bond with colleagues in other roles. The cards can be collected to form a complete set or matched to posters.

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This project can be found in the
International Yearbook Communication Design 2017/2018.

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