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REWE Group Annual Report 2014


REWE Group, Cologne


KD1 Designagentur, Cologne

The annual report titled “Our World in Motion” presents the economic development of the company REWE Group. It is published exclusively online, focuses on the topic of “trends” and, in addition to the corporate figures, also offers a magazine. Readers can learn about the trends and drivers of the group’s business, ranging from omni-channel sales and store brands to regional products and “conscious consumption”. Reflecting the title of the report, each section of the magazine features large-format images. Articles are written in a journalistic style, featuring photography and multimedia content, and are aimed at informing and entertaining readers.

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This project can be found in the
International Yearbook Communication Design 2016/2017.