Client: PUMA SE, Herzogenaurach, Germany
Innovation, Growth, New Markets – ProSiebenSat.1 Annual Report 2014
The annual report of ProSiebenSat.1 Media SE was published recently for the first time in the new corporate design. An extended bright colour spectrum, an emotional approach to typography and authentic portrait photography modernise the layout. The image concept is marked by a melange of large-format, authentic portraits and situational documentary photographs. Protagonists from the media group provide information on their respective departments. A five-year chart serves as a central information tool, which puts all significant events in the limelight.
Credits
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Client:ProSiebenSat.1 Media AG, Unterföhring
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Design:hw.design gmbh, Munich
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Creative Direction:Benjamin Klöck
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Art Direction:Thomas Tscherter
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Communication Design:Lukas Millinger
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Project Management:Silke Blattner