Client: WWF World Wide Fund for Nature, Berlin
The Ant Rally
Begründung der Jury
The pure and simple idea of letting the ants themselves protest and promote the raising of donations is simply stunning. The work embodies an outstanding realisation to the very last detail and with a sense of humour. The active role of the ants, which usually carry leaves – though here stamped with requests and slogans – to rally for their own protection and that of the rain forest underlines the sense of urgency more effectively and insistently than it would be possible through other means.
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Client:WWF World Wide Fund for Nature, Berlin
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Design:BBDO Germany, Düsseldorf/Berlin
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Chief Creative Officer:Wolfgang Schneider
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Creative Direction:Christian Mommertz, Sebastian Hardieck, Carsten Bolk
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Art Direction:Fabian Pensel
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Text:Ramón Scheffer
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Chief Production Officer:Steffen Gentis