Bauhaus and HUGO BOSS – HUGO BOSS Annual Report 2015
HUGO BOSS, Metzingen
hw.design gmbh, Munich
Raimund Verspohl, Inske Rottmann
The design of this business report is inspired by the maxim of precision, clarity and aesthetic perfection as the central elements of the Bauhaus movement. Alongside implementing cam-paign motifs and window decorations of a collection by artistic director Jason Wu, the key visual elements and colours of grey, orange and white from the “The Bauhaus #itsalldesign” exhibition also inspired the design of the annual report. A playful approach to typography, as well as to the form and colour of basic elements, is in harmony with the visual world of the company.