Understand What Counts – Fresenius Medical Care Annual Report 2015
Fresenius Medical Care AG & Co. KGaA, Bad Homburg
hw.design gmbh, Munich
Felicetta Manicone, Julia Molina Romero
With the claim “Verstehen was zählt” (Understand What Counts), this annual report focuses on the four strategic objectives of the company. It communicates that the Fresenius Medical Care group possesses an understanding that will guarantee success regarding its markets, its fields of business, its patients and the direction in which the company will develop in the future. Therefore, the magazine focuses on core issues, divided between the group’s four strategic orientations, encompassing storytelling that delivers an appealing juxtaposition to the growth and communication levels. Large, striking images and photoessays round off the graphic representation.