Client: PUMA SE, Herzogenaurach, Germany
GEWOBA Activity Report 2013
The 2013 GEWOBA corporate social responsibility report conveys the feeling of peeking into a secret notebook belonging to the company. The ideas, thoughts and processes of CSR activities are sketched throughout the report in collage-style illustrations. Key statements and numbers are presented as bold graphic illustrations, with supplementary notes located in the margins. The paper mix, in combination with triple-thread stitching, adds a comfortably tactile character to the report. Dog-ears mark the start of each chapter, a guest article is included in the form of an attached letter, and the most important fields of activity are printed on a sticky note.
Credits
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Client:GEWOBA Aktiengesellschaft Wohnen und Bauen, Bremen
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Design:POLARWERK GmbH, Bremen
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Creative Direction/Strategic Planning:Thomas Theßeling
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Junior Art Direction:David Driscoll
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Project Management:Britta Blauert
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Text:Lisa Schmees, text+pr, Bremen
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Illustration:Adriano M. Garcia, London