Deutsche Telekom Annual Report 2012
Deutsche Telekom AG, Bonn Tobias Schmidt, Thomas Ollendorf
HGB, Hamburg Interbrand, Cologne
The publication features a fresh, unique approach to convey the idea that “anything is possible – you just have to Telekom it yourself”. The front cover features the core messages printed on top of each other, creating a playful moiré pattern. An enclosed magenta transparency provides a surprise for the reader – when placed on the illustrations in the first few pages, the patterns appear to move. Photos of board members, clients and employees are shown as smartphone snapshots to reinforce the idea of how everyone is developing the digital future together. The facts and figures are clearly structured for quick reference.