TV Commercial

Popov, the Clown

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The 60th anniversary of the fast-food chain is celebrated with a special commercial, featuring the famous clown Oleg Popov eating at a McDonald’s restaurant after a circus performance and congratulating his clown colleague Ronald McDonald in an appreciative way. Popov joins McDonald’s in recalling an eventful life, a life tirelessly dedicated to achieving every clown’s mission: making other people happy. He does it with a hint of melancholy, but also with joy. The spot captures McDonald’s sentiment of staying young at heart, whatever your age.

Red Dot

Credits
  • Client:
    McDonald’s Deutschland Inc., Munich
  • Design:
    Leo Burnett GmbH, Frankfurt/Main
  • Design:
    thjnk ag, Hamburg
Popov, the Clown
Popov, the Clown
Popov, the Clown
Popov, the Clown
Popov, the Clown
Popov, the Clown
Popov, the Clown

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