04-02716
Click on image to view high resolution
04-02716
Click on image to view high resolution
04-02716
Click on image to view high resolution
04-02716
Click on image to view high resolution

Frankfurt Zoo – ­Holoquarium

[Print Ad, 3D Video]

Client

Frankfurt Zoo, Frankfurt/Main

Design

Leo Burnett Germany, Frankfurt/Main

Art Direction

Hugo Moura, Michael Fluhr

Chief Creative Officer

Andreas Pauli

Creative Direction

Hans-Jürgen Kämmerer

Creative Technology

Viktor Kislovskij

Film Editing

Kai Rossbach

Frankfurt Zoo has one of the most beautiful aquariums in Germany. However, most visitors do not know about it. To change this, a traditional print ad was brought to life with a 3D video. All that is needed is a smartphone with QR code reader and the piece of plastic film that comes with the print ad. By bending the film into a pyramid and placing it on their smartphone, viewers create a mini-aquarium with its underwater inhabitants as a 3D projection. Anyone who wants to see more of the underwater world is thus invited to visit Frankfurt Zoo aquarium.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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