04-03403
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04-03403
Click on image to view high resolution
04-03403
Click on image to view high resolution
04-03403
Click on image to view high resolution

BVG #weilwirdichlieben

[Integrated Campaign]

Client

Berliner Verkehrsbetriebe (BVG), Berlin

Design

GUD. GRÜNER UND DEUTSCHER, Berlin

Creative Direction

Katja Scholze

Digital Concept

Christian Artopé

Head of Marketing

Martell Beck

Strategic Planning

Jens Grüner

Berliner Verkehrsbetriebe (BVG) is one of Germany’s major municipal public transport companies. More than one billion passengers used the bus, underground, tram and ferry services in 2015. Boasting the divisive hashtag #weilwirdichlieben (because we love you), this campaign was developed to strengthen the brand’s image and make it more likeable. With disarming humour and charming self-irony, these advertisements pick up daily scenes and strange stories by and with passengers. Besides traditional media relations such as collaborations with leading media outlets, ambient and large surfaces, image films, vehicle branding and floor graphics on platforms, the focus is particularly on social media channels.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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