04-03545
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04-03545
Click on image to view high resolution

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[Digital Campaign]

Client

Saturn, Munich

Design

Serviceplan/Plan.Net, Munich

Art Direction

Damian Sturm, Thomas Heckenberger, Thomas Wiegand

Chief Creative Officer

Alexander Schill

Creative Direction

Franz Röppischer, Lorenz Langgartner

Executive Creative Direction

Matthias Harbeck, Sandra Loibl

Text

Sebastian Meyer

Juke! offers access to more than 15,000 movies and series. The goal of this campaign was to promote the streaming service’s quantity and quality of entertainment content, alongside generating new subscriptions. For that purpose, visitors of the Saturn online shop were to be surprised with an eye-catching experience: the placeholders of the TV preview screens were turned into ad spaces by showing the latest content of the streaming service. The result of the promotion was that 80 per cent of the customers took the offer of buying a TV plus streaming subscription.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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