04-03693
Click on image to view high resolution
04-03693
Click on image to view high resolution
04-03693
Click on image to view high resolution

Vector Coded Ads

[Integrated Campaign]

Client

Vector Informatik GmbH, Stuttgart

Design

Publicis Pixelpark, Munich

Account Management

Beate Ernst

Art Direction

Maja Lindemann

Creative Direction

Manfred Feiger

Executive Creative Direction

Stephan Ganser

Production

Stefan Pulster

Text/Concept

Reinhard Putscher

Vector is a huge employer in the IT sector and a technology partner to the global automotive industry. However, it is virtually unknown among career starters. With the aim of lending the company a striking appeal as an employer brand, this campaign speaks directly to potential applicants in their programming language of choice – from Java to C++. The self-made feel of the campaign does not come across as advertising but rather as a dialogue between experts – with confident statements that repeatedly highlight the unique mindset of the people at Vector.

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