04-03770
Click on image to view high resolution
04-03770
Click on image to view high resolution
04-03770
Click on image to view high resolution
04-03770
Click on image to view high resolution

Innovating Evolution

[Out-of-Home & Ambient]

Client

Samsung Electronics, Schwalbach

Design

Cheil Germany GmbH, Schwalbach

Art Direction

Miriam Preissinger

Chief Creative Officer

Roland Rudolf

Creative Direction

Hannes Deutsch

Marketing Service Director

Hong Seuk Lim

Marketing Service Management

Sabrina Müller

Retail Design

Ron Stasch

During the IFA trade show in Berlin, Samsung staged a promotional campaign at the KaDeWe luxury department store. The promotion followed the conceptional idea of “re-imagining human evolution by fusing past and present”. The key figure was a stylish Neanderthal man embodying the fusion of times. This was reflected in the ten shop windows aim-ing at “reinventing evolution” by fusing prehistoric times with interactive design in impressive art installations. In-side the store, visitors were invited to dive into a prehistoric underwater world.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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