Client: WWF World Wide Fund for Nature, Berlin
Print Campaign
McDonald’s Flight Map
This advertising campaign was developed for the opening of Germany’s largest and most state-of-the-art McDonald’s restaurant at Frankfurt Airport. The challenge was to stand out from the mass of advertising at the airport and to blend the brand world of the fast-food chain with the airport world in a refreshingly relevant way. For the visual implementation, the design uses an instantly recognisable symbol from the airport world, the flight map. An eye-catching flight map was developed, in which the flight routes form the McDonald’s logo, while all flights have the same destination: the McDonald’s restaurant at Frankfurt Airport.
Credits
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Client:McDonald’s Deutschland Inc., Munich
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Design:Leo Burnett GmbH, Frankfurt/Main
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Design:thjnk ag, Hamburg
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Creative Direction:Andreas Pauli, Benjamin Merkel, Helge Kniess, Jörg Hoffmann, Leo Burnett
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Creative Direction:Armin Jochum, thjnk
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Art Direction:Michael Fluhr, Leo Burnett