05-00241
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05-00241
Click on image to view high resolution
05-00241
Click on image to view high resolution
05-00241
Click on image to view high resolution
05-00241
Click on image to view high resolution

Do Something against Climate Change

[Cinema Commercial]

Client

Berliner Stadtreinigung (BSR), Berlin

Design

Peperoni Werbe- und PR-Agentur GmbH, Potsdam

Film Production

trigger happy productions GmbH, Berlin

This commercial by the waste disposal service company Berliner Stadtreinigung (BSR) promotes the look and feel of a Greenpeace appeal. The images of melting glaciers and arctic animals – musically accompanied by Mozart’s Requiem – demonstrate the dramatic changes suffered by our planet. Normally, such type of ad calls for donations. The turning point here, however, comes with a surprising twist: the donation boxes are waste containers. The message is that everybody can do a little every day to help reach global climate targets by separating waste.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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