CBI Consult, Moscow
The visual solution for the retail sub-brand of Ougleche pole, a Russian food company, promotes the value of organic products for a healthy lifestyle. The milk packaging features an illustration of real cows in a field in order to depict the natural milk production environment and to enhance the brand’s credibility. The three different varieties are easy to tell apart, thanks to the subtle colour code. The packaging layout is characterised by sweeping lines that express vitality and provide an appealing contrast to the hexagonal logo.