Food Packaging

Sunfeel

All fruits and vegetables from the Sunfeel brand are grown in the open air and not in a greenhouse. To highlight this significant asset of the product, the packaging design employs humour. Each label shows a realistic image, a photograph, of a piece of the fruit or vegetable being sold; yet, these pieces are then playfully transformed into characters by means of doodle-like hand-drawn features. All of the characters have painted moustaches and sunglasses, giving them a self-sufficient, somewhat mischievous desperado look suggesting that the products are sun-ripened and grown wild.

Red Dot