Food Packaging

L’Artigiano

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L’Artigiano is a Greek chain of Italian food delivery services that decided to give its branding and packaging a new spin. The logo is now written in a simpler typeface and is followed by a colon, as if to suggest that L’Artigiano is the mosaic of tastes, images and ideas that unfolds below. The design of the takeaway packaging is inspired by words and cheerful illustrations that depict the key ingredients of Italian cuisine alongside icons or objects that are readily associated with Italian culture. The hand-drawn illustrations adhere to the spirit of an “artigiano”, which means “craftsman” in Italian.

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