Beverage Packaging

BECK’S International Premium Beer Specialities

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The packaging concept for Beck’s Pale Ale, Amber Lager and 1873 Pils aims to underline the innovative and bold character of these premium beer specialities and provide for maximum brand staging. The front label of the fourpack and the bottles is inspired by the brand’s corporate design, but has been reinterpreted with a darker, premium look. Several deep black elements received a high-gloss lacquer, drawing extra attention to the new speciality range through the matt-gloss effect on the label. The bottle cap and neck label complete the picture with an additional matt-gloss effect.

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