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I Hate My Job

[TV Commercial]


AUDI AG, Ingolstadt


thjnk ag, Hamburg

Audi was looking for an entertaining and light-hearted way to bring up the issue of piloted driving. This commercial therefore plays with the idea that robots also like to have fun. In the past, all the tasks they did for humans were rather unpleasant ones. Now, however, robots are finally allowed to do a job that is enjoyable, namely driving the RS 7, the first autonomous racecar. The message of the video is supported by distinctive background music, a specially recorded gospel song, in which the robots lament the hardship of their work.

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This project can be found in the
International Yearbook Communication Design 2016/2017.