Pinchajii Tea House
Pinchajii Tea House, Melbourne
Yeast Design Consultants, Taipei
With an aim to highlight the characteristics of Taiwanese tea among the oriental teas, this packaging design achieves a moderate balance between high and low profile. It combines the Chinese character “Pin” from the name of the tea house, Pinchajii, with a Chinese lattice design, which is also complemented by the English transcription “Pinchajii”. The packaging design uses a minimum of print and colour, while the use of recycled paper material represents the spirit of environmental protection.