Client: Campo Grafico Association, Milan, Italy
Self-Promotional Item
Weis Magazin
As part of a mailshot campaign targeting new customers, this magazine presents the philosophy of an owner-managed, creative design agency from Düsseldorf. Based on the motto “You don’t have to be loud to break through – being beautiful is enough”, aesthetics in brand communication is presented as a key, differentiating factor. The clear layout uses the agency’s colours of black and white on a large scale, adding accents of red. Surprising photo motifs positioned to fill the entire page and placed opposite the corresponding pages of text reflect the agency’s creative design claim in a striking way.
Credits
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Client:Weis Communications GmbH,, Düsseldorf, Germany
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Design:Weis Communications GmbH, Düsseldorf, Germany
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Creative Direction:Steffi Weis
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Art Direction:Alexandra Zeisler, Sarah Madre, Nina Thomas
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Pre-Press:Felix Kellner
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Text:Bernd Weis Peter Kuntz, Düsseldorf, Germany
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Account Management:Markus Schoel, Jan Stubbe