06-00138
Click on image to view high resolution
06-00138
Click on image to view high resolution

Marking Memory

[Packaging]

Client

LKP, Taipei City

Design

Proad Identity, Taipei City

Creative Direction

Jennifer Tsai

LKP’s Marking Memory series adopted the concept of a wooden flash drive and extended it to the packaging. The design concept uses tree rings as markings of memories. This is equated with the flash drive as a device for memory storage. Hence, its surface is designed to look like wood grain. In order to open the premium cardboard packaging, a sleeve made of semi-transparent paper has to be removed first. The interior of the packaging is an extension of the markings on the flash drive and the related motto – “Don’t measure yourself by what you have accomplished but by what you should have accomplished with your ability” – is echoed in the concept of the markings.

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