06-00147
Click on image to view high resolution
06-00147
Click on image to view high resolution
06-00147
Click on image to view high resolution

Official Residence’s Pineapple-Longan Cake Gift Box

[Food Packaging]

Client

Pasadena International Group, Kaohsiung City

Design

Proad Identity, Taipei City

Creative Direction

Jennifer Tsai

The focal point of this gift box is the full moon with its golden glow, which harmonises with the gift box’s contents: individually packaged longan and pineapple cakes. The pearlescent lamination reflects a warm, soft, lunar glow, with a radiating pattern representing pineapple rinds and fireworks. In contrast to the usual colourful and extravagant packaging, this subtle yet stunning neo-Asian design symbolises the strengthening of Sino-Japanese relations. The spirit of sharing and friendship is reflected in its warm glow and regal sophistication.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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