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Official Residence’s Pineapple-Longan Cake

[Food Packaging]


Pasadena International Group, Kaohsiung City


Proad Identity, Taipei City

Creative Direction

Jennifer Tsai

This individually packaged pineapple cake is used as a stylish welcome present for hotel guests. Pasadena means “crown of the valley” in a Native American language. When the box is opened, a small, exquisite crown glowing with radiant beams of light resembling a pineapple plant appears, dotted with the beautiful lustre of pearls representing a fireworks display. In addition, the packaging design reflects the company values of diligence and passion as defined at its founding; combined with the founder’s generous spirit of sharing, it establishes perfect harmony.

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This project can be found in the
International Yearbook Communication Design 2016/2017.