06-00361
Click on image to view high resolution
06-00361
Click on image to view high resolution

Chaga

[Cosmetics Packaging]

Client

The SAEM International Co., Ltd., Seoul

Design

The SAEM International Co., Ltd., Seoul

Chaga is an anti-ageing cosmetics line containing fermented substances. The container has a round design that widens towards the bottom for an easy grip. It features a pump for reliable and convenient use. The pattern of the cap resembles one of the main ingredients, birch, to convey the line’s natureoriented feel. An amber-brown hue is used to emphasise the product’s connection with fermentation and nutrition. The box features brown and orange colours only, and it shows a birch tree to convey the characteristics of the product in a simple but powerful manner.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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