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Gustavo Gusto

[Food Packaging]


Gustavo Gusto, Geretsried


Leagas Delaney Hamburg GmbH, Hamburg

Art Direction

Daniel Petterson, Anne von Holten

Creative Direction

Michael Götz (Text), Jan Wölfel (Art)


Dennis Lösel

Managing Partner

Stefan Zschaler

For the launch of this premium frozen pizza brand, the start-up company only had a small marketing budget available. Therefore, the cartons were turned into advertising space. The packaging design thus shows a range of striking headlines emphasising various product benefits. In line with the brand promise of “freshness”, the Gustavo Gusto packaging comes in an eye-catching white. The combination of product images and charming illustrations completes a pool of design elements, giving the company the freedom to create new and original compositions for various media.

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This project can be found in the
International Yearbook Communication Design 2016/2017.