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Nongfu Spring Mineral Water for Kids

[Beverage Packaging]

Client

Nongfu Spring Co., Ltd., Hangzhou

Design

Hangzhou Hotdesign Co., Ltd., Hangzhou Horse, Peterborough

Art Direction

Dong Lei

Project Management

Hu Yu

This new mineral water from Nongfu Spring with its leak-free cap targets the youth market. Even when the cap is open, water cannot leak out if the bottle falls over. Thanks to the slim silhouette of the bottle, teenagers can use it with one hand. The imaginative, unique label design conveys a sense of the natural world of the water source. A set of inspiring illustrations were commissioned to reflect the four seasons, bringing to life the wild species that inhabit the nature reserve where the mineral water is sourced.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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