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Ocean Flavour

[Food Packaging]


Asia University, Taichung City


Tzu-Hao Lin, Han-Shiang Ye, Shao-Fu Chang, Min-Ze Tsai, Wei-Da Chen, Asia University

Supervising Professor

Hsiao-Pei Hou

This gift box, with its movable individual parts, is reminiscent of flapping, freshly caught fish. Using this connotation, the design visualises the freshness of the contents: the individual parts are tied together with hemp rope and form snack packets with dried fish. In order to avoid waste, the packaging consists of only recycled paper; no printing ink is used. The logo, designed in the colours of the ocean, reflects the Chinese symbol for “sea” and combines it with the representation of a fish.

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This project can be found in the
International Yearbook Communication Design 2016/2017.