This gift box, with its movable individual parts, is reminiscent of flapping, freshly caught fish. Using this connotation, the design visualises the freshness of the contents: the individual parts are tied together with hemp rope and form snack packets with dried fish. In order to avoid waste, the packaging consists of only recycled paper; no printing ink is used. The logo, designed in the colours of the ocean, reflects the Chinese symbol for “sea” and combines it with the representation of a fish.