06-00635
Click on image to view high resolution
06-00635
Click on image to view high resolution
06-00635
Click on image to view high resolution
06-00635
Click on image to view high resolution

Original Mind – ­Taiwanese Organic Tea

[Packaging]

Client

Chen Ming Chun, Ming Sheng Farm Company Limited

University

National Yunlin University of Science and Technology, Douliou City, Yunlin County

Design

Ya-Zhen Chen, Yi-Ting Dong, Yen-Wen Kuo, National Yunlin University of Science and Technology

Supervising Professor

Chih-Chung Liao, Jung Tsao, Tay-Jou Lin


Ming-Sheng Tea Garden is an organically grown Taiwanese tea of the Original Mind brand. Its packaging symbolises, at first glance, the inseparable connection between human beings, the earth and the natural world, and furthermore provides information about the cultivation of tea. The environmentally friendly, recyclable packaging bears an imprint of the family symbol of the tea manufacturer. In order to provide transparency, it has a round recess through which the consumer can touch the individual teabags. The tea caddies are decorated with coloured illustrations.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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