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Tea Fans

[Packaging]

University

Asia University, Taichung City

Design

Ching-Wei Liu, Taichung City

Supervising Professor

Ming-Lung Yu

Tea, which is a precious product, has played an important part in the history of Taiwan. In order to prevent the specific nature of this beverage from being forgotten, especially with regard to the younger population, the packaging of these four famous tea varieties conveys a playful ease. The design combines Far Eastern symbols with illustrations of unique Taiwan animals such as the Formosan black bear, the Müller’s barbet or the Taipei tree frog, and, in this way, expresses the uniqueness of the beverage.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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