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[Fashion Packaging]


Hoseo University, Asan City, South Chungcheong Province


Sehee Oh, Ohyeon Lee, Jinmi Lee, _Seohyeon Lim, Hoseo University

Supervising Professor

Joonyoung Hur, Panduk Ha

Bebegreen offers underwear for babies which is made from plant-based, organic materials. And that is exactly what the design wishes to express. The four different packages correspond to the four different types of undershirts they contain: two sleeveless shirts, one shirt with short and another one with long sleeves. Coloured, child-friendly graphics of plants and a logo based on a natural looking typeface, which seems like being written by hand, emphasise the fact that this is a baby product exclusively made of organic quality components.

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This project can be found in the
International Yearbook Communication Design 2016/2017.