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Cha Tzu Tang Naturally Smooth Series



Orientea Enterprise Co., Ltd., New Taipei City


Victor Branding Design Corp., Taichung City

In view of the brand Cha Tzu Tang’s dedication to farming and environmental protection, this packaging design is characterised by a natural smoothness. A series of artfully drawn motifs adorns the cardboard packaging, while the products are highly regarded thanks to the exclusive images. The packaging materials are made of plain grey cardboard and black-and-white screen printing to highlight the layers of the print production process, which illustrates the brand’s focus on nature. Ribbons in harmonious, earthy colours complete the elegant look of the box.

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This project can be found in the
International Yearbook Communication Design 2016/2017.