06-00724
Click on image to view high resolution
06-00724
Click on image to view high resolution

Librottiglia

[Beverage Packaging]

Client

Matteo Correggia, Canale d’Alba (Cuneo)

Design

Reverse Innovation, Milan/Amsterdam

Art Direction/Concept

Mirco Onesti

Author

Patrizia Laquidara, Danilo Zanelli, Regina Nadaes Marques

Coordination

Paula Acosta

Graphic Design

Michela De Nicolis

Photography

Francesco Zanet, Milan Studio Effe, Milan

Librottiglia, the evocative name of this wine range, comes from the union of two Italian words: “libro” (book) and “bottiglia” (bottle). Its label is reimagined as a mini-book presenting one of three different short stories, illustrated with an intriguing cover image and attached to the bottle with a fine cord. The cord converts the opening and closing of the book into a ritual and strengthens the coordinated identity of the range. The textured paper and the special print finishes enhance the tactile aspect of the experience. Finally, the 375 ml bottle was chosen to express the concept of the project: a short story to read while enjoying two glasses of wine.

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