06-00799
Click on image to view high resolution
06-00799
Click on image to view high resolution
06-00799
Click on image to view high resolution

Le Santi

[Packaging]

Client

Vertex, Saint Petersburg

Design

:Otvetdesign, Saint Petersburg

Account Management

Aleksandr Bakin

Art Direction

Arina Yushkevich, Ksenia Alekina

Concept

Veronica Toropsova

Creative Direction

Vladimir Fedoseev


Le Santi is a trademark for a weightloss food line. The distinctive packaging design aims to appeal to both women and men who want to lose weight in a pleasant way. In order to convey that one can lose weight anytime, a pictorial language has been created which vividly illustrates the weight-loss process. The packaging presents graphic shapes subjected to a visual metamorphosis of becoming thinner in the “waist”. By means of this visual metaphor, the brand message is communicated in a unique and convincing manner.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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