06-00837
Click on image to view high resolution
06-00837
Click on image to view high resolution

Oolong Tea

[Packaging]

University

Chihlee University of Technology, New Taipei City

Design

Ya-Ting Zhan, Yi-Hsuan Cheng, Jai-Xusn Lin, Chihlee University of Technology

Supervising Professor

Shih-Lun Chen

Oolong is an aromatic Chinese tea with a long history. The elaborate, filigree design for the packaging of this traditional beverage, also called “lucky tea”, is presented only in black and red. It makes use of an old traditional symbolism by applying the art of Chinese knotting, which uses red thread and represents, among others, good luck and eternity. This is supposed to describe Oolong tea as auspicious, point at the “art of the oldest drink” and emphasise the feeling of happiness which develops when you are enjoying this beverage.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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