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[Beverage Packaging]


Kooksoondang Brewery Co., Ltd., Seoul


Kooksoondang Brewery Co., Ltd., Seoul

Art Direction

Youngho Suk


Gini Kwak

Komju is an alcoholic drink with a taste of citron and lemon. It mainly targets women in their late twenties and early thirties, who enjoy soft alcoholic drinks in the company of their friends. Metallic silver and green hues characterise the premium look of the bottle. Also, the vertical oval shapes are used in a distinctive way to convey various taste concepts. In order to avoid creating a visual impression that is too strong due to the dominant green colour scheme, curved serifs have been applied to the font. Furthermore, the dot in the “j” is emphasised with a pink circle to add a contrasting accent.

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This project can be found in the
International Yearbook Communication Design 2016/2017.